Dr. Kenneth O’Connor is a dynamic and motivational academic and business leader with extensive experience spanning both the private and public sectors. He has served in higher education for over fifteen years, teaching management, marketing, and supply chain logistics at several universities, including the University of West Florida, the University of Central Missouri, and Spring Hill College. As a Visiting Assistant Professor of Supply Chain Logistics, he has designed and delivered courses focused on practical business applications, leadership, and strategic management. Alongside his academic career, he brings over two decades of entrepreneurial and executive experience in the construction and home improvement industries, where he successfully led multimillion-dollar operations, developed innovative marketing strategies, and managed large teams across multiple business units. His expertise bridges theory and practice, with a strong record in sales leadership, supply chain management, and organizational development. Dr. O’Connor’s research interests include marketing analytics, brand equity, and business strategy, with publications in peer-reviewed journals such as the Journal of Marketing Analytics. He is a recipient of multiple teaching excellence awards and nominations recognizing his commitment to student success and instructional innovation. Combining a results-driven business mindset with academic rigor, Dr. O’Connor continues to make significant contributions to both academia and industry through teaching, research, and leadership.
Profile: Google Scholar
Featured Publications
Merkle, A. C., Hessick, C., Leggett, B. R., Goehrig, L., & O’Connor, K. (2020). Exploring the components of brand equity amid declining ticket sales in Major League Baseball. Journal of Marketing Analytics, 8(3), 149–159.
O’Connor, K. W. (2023). Higher education on cruise control: Is artificial intelligence helping or hurting the classroom? University of South Alabama.
Merkle, A., Hessick, C., Leggett, B., O’Connor, K., & Goehrig, L. (2020). Up rooting: Sports marketing analytics and attendance in Major League Baseball. Journal of Sports Marketing Studies.