Indian Institute of Management Rohtak, India.
Author Profile
Orcid
Education 🎓
Srikrishna holds an Executive Fellowship in Management from IIM Rohtak, where he continues to conduct research on AI-driven transformation in marketing technologies. His educational foundation is rooted in the intersection of marketing strategy and technological advancements.
Professional Experience 💼
With 16+ years of experience, Srikrishna has worked extensively in financial technology marketing, driving digital transformation and innovation. He focuses on leveraging AI, ML, and Blockchain to reshape customer experiences in the financial services sector. As a practitioner and researcher, he brings a unique perspective to his work at IIM Rohtak.
Technical Skills 🛠️
Srikrishna is proficient in applying AI, ML, and Blockchain to marketing strategies. His expertise includes data analytics, consumer behavior analysis, and FinTech solutions, focusing on how these technologies can enhance end-user experiences in the financial services sector.
Teaching Experience👨🏫
At IIM Rohtak, Srikrishna is involved in applied academic instruction, where he teaches marketing strategy, technology adoption, and the impact of AI on customer experience. His academic work complements his practical knowledge in financial services marketing and technology-driven transformation.
Awards & Honors 🏅
Srikrishna’s work has earned recognition in the academic community, with his research being frequently cited in the field of marketing technologies. While specific awards aren’t highlighted, his contributions to AI in marketing and FinTech research continue to gain traction within both academic and industry circles.
Research Interests 🔍
Srikrishna’s research interests focus on the intersection of marketing technology and cutting-edge innovations like AI, ML, Blockchain, and FinTech. He examines their role in transforming customer experiences, marketing automation, and digital strategy development in the financial services sector.
Publications Top Notes: 📝
Factors driving the adoption of AI-powered marketing in financial services: a practitioner field study
Authors: Srikrishna Chintalapati, Shivendra Kumar Pandey
Publication Year: 2025
Journal: DECISION
Artificial intelligence in marketing: A systematic literature review
Authors: Srikrishna Chintalapati, Shivendra Kumar Pandey
Publication Year: 2022
Journal: International Journal of Market Research
Early Adopters to Early Majority – What’s Driving the Artificial Intelligence and Machine Learning Powered Transformation in Financial Services?
Authors: Srikrishna Chintalapati
Publication Year: 2021
Journal: International Journal of Financial Research
BankBuddy.ai—Business Expansion and Marketing Dilemma: A Case Study to Discuss the Ansoff Growth Matrix Concepts Combined with Business Expansion Strategies for Expanding into Emerging Markets
Authors: Srikrishna Chintalapati
Publication Year: 2020
Journal: Emerging Economies Cases Journal