Beni-Suef University | Egypt
Assist. Prof. Dr. Mohamed Ali’s research centers on marketing agility, customer mindset metrics, and performance optimization within dynamic and technology-driven environments, with a particular emphasis on hospitality and tourism systems. His expertise integrates contemporary marketing strategies, organizational adaptability, and data-informed decision-making. Academically trained in business and management-related disciplines, he contributes to emerging discussions on how structural and technological changes influence firm performance. His scholarly output includes 2 documents. His research approach is analytical and concept-driven, focusing on strategic frameworks, offering insights that support adaptive business practices and enhance organizational resilience and competitiveness.
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