Vel Tech University, India
Early Academic Pursuits:
K.P. Elantheraiyan embarked on his academic journey with a Bachelor's degree in Physics from A.M. Jain College, Chennai, under the esteemed Madras University. Building upon this foundation, he pursued a Master's in Business Administration with a specialization in Human Resource Management & Marketing Management from Madha Engineering College, affiliated with Anna University, Chennai. His academic pursuits culminated in a Ph.D. from Bharathiar University, Coimbatore, with a research focus on Marketing, specifically studying the perception and promotional strategies for organic products in Vellore District, Tamil Nadu.
Throughout his professional journey, He has demonstrated a strong commitment to academia and research. Currently serving as an Associate Professor at Vel Tech Rangarajan Dr. Sagunthala R&D Institute of Science & Technology, he imparts knowledge across various domains including Project Management, Business Communication, and Organizational Behavior. He has contributed significantly to curricular and co-curricular activities, holding roles such as Class Coordinator, Symposium Coordinator, and Project Coordinator.
Contributions and Research Focus:
His research focus lies in Marketing, with a particular interest in understanding consumer behavior and promoting organic products. His Ph.D. thesis on the perception and promotional strategies for organic products showcases his dedication to advancing knowledge in this field. Moreover, his academic achievements, including producing consistently high results, participating in Entrepreneurship Development Programs, and publishing books, highlight his contributions to academia and research.
Accolades and Recognition:
His contributions to academia have been recognized through various accolades and memberships. He is a Life Member of the Indian Society for Technical Education (ISTE) and has been certified as a Six Sigma Yellow Belt. Additionally, his publications and involvement in government-sponsored programs and FDPs underscore his recognition as a distinguished academician and researcher.
Impact and Influence:
As an educator and researcher, He has made a significant impact on his students and peers. His guidance of Ph.D. students, participation in international entrepreneurship development programs, and guest lectures on communication skills and entrepreneurship programs have influenced and inspired many. Through his teaching, research, and mentorship, he continues to shape the future of management education and research.
Legacy and Future Contributions:
Looking ahead, He envisions continuing his journey of academic excellence and research contributions. His legacy will be one of dedication, innovation, and a commitment to advancing knowledge in the field of Marketing and Management. As he guides future generations of scholars and continues his research endeavors, He aims to leave a lasting impact on academia and society.
A Research on Impact of Social Media on College Students in Chennai District
A STUDY ON STRESS MANAGEMENT OF IT EMPLOYEES AT CHENNAI DISTRICT
EFFECT OF OCCUPATIONAL DISTRESS AMONG THE MAGNESITE EMPLOYEES IN SOUTH INDIA: AN ANALYSIS WITH DEMOGRAPHICAL VARIABLES
D Logasakthi, P Elantheraiyan
Problems Of Small Scale Indigenous Entrepreneurs-An Overview
MARKETING MANAGEMENT CONCEPT LEARNING BY OBSERVATIONAL METHOD