Vel Tech University, India
Author Profile
Early Academic Pursuits:
K.P. Elantheraiyan embarked on his academic journey with a Bachelor's degree in Physics from A.M. Jain College, Chennai, under the esteemed Madras University. Building upon this foundation, he pursued a Master's in Business Administration with a specialization in Human Resource Management & Marketing Management from Madha Engineering College, affiliated with Anna University, Chennai. His academic pursuits culminated in a Ph.D. from Bharathiar University, Coimbatore, with a research focus on Marketing, specifically studying the perception and promotional strategies for organic products in Vellore District, Tamil Nadu.
Professional Endeavors:
Throughout his professional journey, He has demonstrated a strong commitment to academia and research. Currently serving as an Associate Professor at Vel Tech Rangarajan Dr. Sagunthala R&D Institute of Science & Technology, he imparts knowledge across various domains including Project Management, Business Communication, and Organizational Behavior. He has contributed significantly to curricular and co-curricular activities, holding roles such as Class Coordinator, Symposium Coordinator, and Project Coordinator.
Contributions and Research Focus:
His research focus lies in Marketing, with a particular interest in understanding consumer behavior and promoting organic products. His Ph.D. thesis on the perception and promotional strategies for organic products showcases his dedication to advancing knowledge in this field. Moreover, his academic achievements, including producing consistently high results, participating in Entrepreneurship Development Programs, and publishing books, highlight his contributions to academia and research.
Accolades and Recognition:
His contributions to academia have been recognized through various accolades and memberships. He is a Life Member of the Indian Society for Technical Education (ISTE) and has been certified as a Six Sigma Yellow Belt. Additionally, his publications and involvement in government-sponsored programs and FDPs underscore his recognition as a distinguished academician and researcher.
Impact and Influence:
As an educator and researcher, He has made a significant impact on his students and peers. His guidance of Ph.D. students, participation in international entrepreneurship development programs, and guest lectures on communication skills and entrepreneurship programs have influenced and inspired many. Through his teaching, research, and mentorship, he continues to shape the future of management education and research.
Legacy and Future Contributions:
Looking ahead, He envisions continuing his journey of academic excellence and research contributions. His legacy will be one of dedication, innovation, and a commitment to advancing knowledge in the field of Marketing and Management. As he guides future generations of scholars and continues his research endeavors, He aims to leave a lasting impact on academia and society.
Notable Publications
A Research on Impact of Social Media on College Students in Chennai District
P Elantheraiyan
(6) 2019
A STUDY ON STRESS MANAGEMENT OF IT EMPLOYEES AT CHENNAI DISTRICT
P Elantheraiyan
2020
EFFECT OF OCCUPATIONAL DISTRESS AMONG THE MAGNESITE EMPLOYEES IN SOUTH INDIA: AN ANALYSIS WITH DEMOGRAPHICAL VARIABLES
D Logasakthi, P Elantheraiyan
2018
A Study on the Implementation of Human Resource Analytics in the Bpo Industries Chennai
P Elantheraiyan
2018
A STUDY ON CHANGE OF SERVICE QUALITY AND THEIR IMPACT ON CUSTOMER SATISFACTION AT RELIANCE COMMUNICATION CHENNAI
P Elantheraiyan
2016
A Study on the Buyer Perception for Organic Products towards Fruits and Vegetables in Vellore District India
P Elantheraiyan
2016
“ATTITUDE OF PARENTS TOWARDS ENTREPRENEURSHIP AS A CAREER FOR THEIR CHILDREN IN CHENNAI DISTRICT”
P Elantheraiyan
2016
“EVALUATION OF THE FACTORS INFLUENCING THE FARMERS TOWARDS AGRI CULTURAL LOAN WITH RESPECT TO VELLORE DISTRICT"
P Elantheraiyan
2015
Problems Of Small Scale Indigenous Entrepreneurs-An Overview
P Elantheraiyan
2014
MARKETING MANAGEMENT CONCEPT LEARNING BY OBSERVATIONAL METHOD
P Elantheraiyan
2011