Prof. Mbarek Oukhouya Ali is a scholar of media, culture, and social change with expertise in communication studies, Amazigh cultural studies, audience research, and English language education. His research explores media representation, identity formation, tourism narratives, religion, diaspora, and the sociocultural influence of transnational television and sports commentary, using qualitative cultural, audience-based, and discourse-analytic approaches. His professional experience includes teaching communication and academic writing at university level, alongside broad engagement in language education and academic training. He has authored and coauthored peer-reviewed journal articles and cultural essays, with a publication record of 4 documents, 2 citations, and an h-index of 1, reflecting emerging scholarly impact in African, Amazigh, media, and cultural studies.
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