Ms. Amira Berriche is an Associate Professor in Management Sciences with expertise in consumer behavior, financial decision-making, digital finance, marketing-finance interfaces, and sustainable business practices. Her research focuses on behavioral change models, ethical marketing, ESG adoption, financial inclusion, digital banking, and AI applications in consumer and financial contexts. She leads transdisciplinary projects, supervises doctoral research on CSR, fintech, and sustainable practices, and contributes to international collaborations, conferences, and publications. Her work emphasizes societal impact, innovation, early-career mentoring, and the integration of marketing, finance, and technology for responsible and inclusive financial and consumer strategies. Her research has produced 5 documents with 6 citations and an h-index of 1.
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