Dr. Ezlika Ghazali | Consumer Behaviour | Research Excellence Award

Dr. Ezlika Ghazali’s research focuses on consumer behaviour, sustainability, digital engagement, and cultural influences in marketing, with a strong portfolio of impactful publications in internationally recognized journals. Her work advances understanding of pro-environmental consumption, technology adoption, and values-driven decision-making across diverse markets. She has extensive experience teaching marketing strategy, research methods, and data analysis at advanced levels, and her mentorship spans numerous postgraduate research projects. Her collaborative contributions with global scholars, roles in academic committees, and involvement in international conferences reflect a broad professional influence. She remains committed to integrating rigorous research with socially meaningful initiatives, particularly in community-focused causes.