Sayuri Wijekoon is an emerging scholar in marketing strategy, innovation, and entrepreneurship, with a strong academic and research background spanning doctoral, master’s, and undergraduate studies in business and management. Her doctoral research focuses on customer involvement in new product development and marketing in new ventures, building on her earlier work that examined entrepreneurial marketing, brand awareness, and brand image. She has held academic roles in Australia and Sri Lanka, teaching across undergraduate and postgraduate levels in areas such as marketing strategy, technologies, media insights, sales, entrepreneurial marketing, and value creation. Alongside teaching, she has contributed as a research assistant, conducting literature reviews, data analysis, and project reporting. Her research has appeared in high-impact journals including the Journal of Business Research and the European Journal of Marketing, with additional work under review in top-tier outlets such as the Journal of the Academy of Marketing Science. She has presented at international conferences including the Academy of Marketing Science and the Australian Centre for Entrepreneurship Research Exchange, highlighting her commitment to advancing scholarly dialogue. Recognized with awards for academic excellence, international scholarships, and gold medals for top performance, she has demonstrated consistent distinction throughout her academic journey. In addition to research and teaching, she has contributed to academic communities as a graduate student representative and as part of organizing committees for seminars and reading clubs. Her professional development extends to training in pedagogy, communication, and programming, reflecting a multidisciplinary and innovative approach to her career. Collectively, her work integrates research, teaching, and leadership, positioning her as a promising researcher and educator in the fields of marketing, entrepreneurship, and innovation.
Profile: Orcid | Google Scholar
Featured Publications
Wijekoon, S. P., O’Cass, A., & Vesal, M. (2024). The impact of entrepreneurial marketing on new venture brand image and performance: A capability perspective. European Journal of Marketing, 58(6), 1463–1492.